Everything You Need To Know About YouTube Marketing in 2019
Video marketing is poised to grow exponentially in 2019.
When we talk of video marketing, can YouTube be far behind? In fact, it’s the first video channel that comes to mind.
YouTube is the second largest search engine, after Google. With a huge subscriber base and upwards of 50 million content creators, this channel cannot be ignored.
But, the main challenges are creating engaging videos regularly to stand out from the crowd and reaching your target audience.
Keep your YouTube marketing strategy right and you'll be able to overcome both the challenges.
Here’s this 10 - step YouTube marketing guide to help you gain an engaged community that will be your brand advocate, ready to engage and buy from you.
10-step guide to YouTube Marketing
Step 1 - Set-up a YouTube channel for business.
Don’t get this step wrong. Open a Brand account on Google instead of using a regular Google account. A Brand Account allows many authorised Google Accounts to simultaneously log in but a regular account allows only one.
Down the line, when your channel grows, you may want some of your team members to manage it.
Step 2 - Know your audience
The Analytics tab of your YouTube business channel gives you data related to your channel.
Study the audience behaviour like view counts, watch time and interaction rate in the quantitative insights section.
The Watch Time and Demographics analytics is very helpful in understanding:
When and where your videos are being viewed, Age range of your viewers, Gender of your viewers, Knowing who your audience is helps you adjust your content strategy to target the right people.
Step 3 - Competition analysis
Browsing your competitors’ YouTube channels can open up a wealth of information about the videos getting more engagement and this will help you formulate your own videos better.
Read the descriptions, study the keywords they have used in SEO and take ideas to improve your search rankings in YouTube’s search algorithms.
If you find a mention of your brand while going through comments on the competitors’ channels, make sure to respond to them. This projects you in a favorable light and as someone actively engaging with the community.
Step 4 - Take inspiration from channels you love
Some videos, though not related to your niche, may grab your attention and you want to view it again. What’s it about these videos that holds your attention?
Their analysis will reveal some techniques and best practices that you can adopt to get more views, higher watch time, subscriptions and engagement.
Some growth strategies can be applied across all YouTube channels. You just need to have a watchful eye on these YouTuber’s strategies, even if they seem weird in the first instance.
Step 5 - SEO optimize your videos for more views
Your aim should be to get higher rankings in the YouTube search engine for more views. Here are some tips to SEO optimize your site for better rankings.
a) Choose the right title and include the keyword.
A title that grabs attention and has the relevant keyword is a must. Google Keywords Planner will help you find the relevant keywords. The title must reflect what’s shown in the video and aim for 60 characters or less to prevent them from being cut-off in the search results (maximum 70 characters are allowed).
b) Make a thumbnail that piques interest
Instead of using a freeze-frame from your video to use as a thumbnail, it would be better if you make your custom thumbnail to make your content attract eyeballs.
c) Write an effective video description
Things to include in this are a short description of your video, links tour website and social media accounts and hashtags to help you be found.
Some points to note:
Maximum 5000 characters long
Ideally use keywords at the beginning in the title and description
Add timestamps with a contents page, so viewers can go to the relevant sections easilyInterlink to your channel’s relevant playlists
Add maximum 15 hashtags. If you add more, all the hashtags will be overlooked by YouTube.